Anthony Maddalena, trainer at PowerCall Global Training Ltd

About this trainer

With over two decades of real-world commercial experience, Anthony delivers high-impact sales, management, and communication training that drives measurable and lasting results. As the founder of PowerCall Global Training, he has supported professionals at all levels — from new hires to senior leaders — across industries such as finance, tech, logistics, digital marketing, and professional services. His training portfolio includes: Cold Calling with Confidence Consultative Selling Skills Social Selling & Digital Prospecting Negotiation Skills for Results Advanced Presentation & Storytelling Executive Communication & Influence Time Management for Sales Professionals Essential Management Skills for New and Emerging Leaders Coaching Conversations for People Managers Whether delivered on-site or virtually, his sessions are interactive, practical, and customised to the specific challenges facing each organisation. He blends structured content with live exercises, coaching, and group dialogue to ensure participants leave with skills they can apply immediately in their roles. From developing confident salespeople to equipping first-time managers and enhancing client-facing communication, he has helped teams boost performance, increase retention, and achieve tangible commercial outcomes. If you're looking for an engaging, commercially grounded trainer who brings fresh energy and real-world insight to every session — he would love to support your training goals.

Experience
18 years
Languages
English
Delivers in
USA (West Coast)USA (East Coast)USA (Other)AsiaEuropeAustralasiaIndiaUKUAECanadaSouth AmericaCentral America and the CaribbeanMiddle East (excluding UAE)AfricaChina
Customisation
Off the shelfSome tailoringFull course design

Subjects

Leadership (32)

Relationship managementUnderstanding EnterpriseTransformational LeadershipServant LeadershipAuthentic LeadershipSituational LeadershipEthical LeadershipAdaptive LeadershipSelf-AwarenessSelf-ManagementSocial AwarenessEmpathy
Show all 32 Leadership subjects
Team DevelopmentTrust and Psychological SafetyDecision-MakingBuilding High-Performing TeamsProblem IdentificationAnalytical ThinkingCreative Problem SolvingDecision AnalysisRisk Assessment and MitigationEthical Decision MakingConflict Management StylesNegotiation StrategiesMediation and FacilitationConstructive FeedbackManaging Difficult PeopleBuilding a Positive Work EnvironmentCommunication and CollaborationConflict Resolution EIConflict Resolution TeamGeneral Leadership

Management (51)

MarketingBusiness StrategyCompetitive Analysis for ManagementStrategic PlanningSWOT AnalysisCorporate GovernanceChange ManagementSupply Chain ManagementProcess OptimizationQuality ManagementInventory ControlProject Management
Show all 51 Management subjects
Lean Six SigmaRecruitment and SelectionEmployee Training and DevelopmentPerformance ManagementCompensation and BenefitsEmployee RelationsTalent ManagementMarket ResearchBrand ManagementDigital MarketingAdvertising and PromotionProduct DevelopmentPricing StrategiesLeadership StylesEmotional IntelligenceTeam Building and CollaborationDecision-Making and Problem-SolvingConflict ResolutionCoaching and MentoringGeneral ManagementClimate ChangeAgileOrganisation BehaviourData AnalysisBusiness ProcessessBusiness AdministrationContinuous ImprovementFacilitiesTradeWorkforce Development and TrainingLabor Relations in ConstructionDiversity and Inclusion in Construction TeamsSustainable BusinessSustainable EntrepreneurshipSocial EnterpriseSocial InnovationDisability inclusionAccessibility awarenessWorkplace accessibility

Marketing (40)

NegotiationSocial Media MarketingSearch Engine Optimization (SEO)Pay-per-Click Advertising (PPC)Content MarketingEmail MarketingWeb AnalyticsBrand StrategyBrand PositioningBrand IdentityBrand EquityBrand Extensions
Show all 40 Marketing subjects
Research Design and MethodologyData Collection and AnalysisConsumer BehaviorMarket SegmentationMarket Trends and ForecastingAdvertising CampaignsCreative DevelopmentMedia Planning and BuyingIntegrated Marketing CommunicationsPublic RelationsProduct Development ProcessProduct Lifecycle ManagementProduct Launch StrategiesProduct PositioningNew Product InnovationBuying Decision ProcessPsychographics and DemographicsMotivation and PerceptionConsumer Attitudes and ValuesCultural and Social InfluencesConsumer Research MethodsBrand CommunicationSales PromotionCompetitive Analysis for MarketingPricing Strategies for MarketingGeneral MarketingContent CreationAdobe Illustrator

Sales (26)

Consultative SellingRelationship SellingSolution SellingObjection HandlingClosing TechniquesCRM Strategy and PlanningCRM Software ImplementationCustomer Data ManagementCustomer Service and SupportOrder ManagementRetail Selling TechniquesVisual Merchandising
Show all 26 Sales subjects
Customer ExperienceInventory ManagementStore OperationsSales NegotiationSales Pipeline ManagementSales Analytics and ReportingSales Process OptimizationSales Force AutomationSales Metrics and KPIsSales Training and EnablementSales Territory PlanningRetail Sales AnalyticsGeneral SalesCold calling

training from £1,000

Visit website
Anthony Maddalena — PowerCall Global Training Ltd | TTM