About That Training Guy

Hi, I'm Adam... also known as That Training Guy.

I'm a high-performance coach specialising in team development, leadership and building high-performing team cultures.

I work with professionals and organisations to unlock strengths, strengthen team dynamics and create environments where people perform consistently, not just individually, but collectively.

I set up That Training Guy because I'm passionate about helping organisations move beyond developing individual leaders and start developing the teams those leaders rely on.

Real performance doesn't come from one person.

It comes from how teams communicate, challenge, support and hold each other accountable.

...and that's a hill I will die on!

Through a blend of strengths coaching, emotional intelligence and practical leadership insight, I help organisations build resilient, agile teams that deliver in demanding environments.

My programmes focus on:

• Developing clarity and confidence in decision-making

• Embedding high-performance habits at both individual and team level

• Strengthening trust, accountability and challenge within teams

• Unlocking collective strengths to improve collaboration and results

• Helping people become more effective, not just busier

I design and facilitate bespoke team and leadership development programmes, delivering practical workshops and structured learning experiences that drive tangible behavioural change.

Alongside this, I offer selective 1-2-1 coaching to support leaders in embedding learning and sustaining momentum.

With certifications in leadership and strengths coaching, I combine proven methodologies with real organisational experience to help clients achieve sustained performance, not short-term fixes.

Areas of Expertise:

Team Development

Leadership Development

Strengths Coaching

Sectors Supported:

Charity

Energy

Retail

FMCG

Finance

Education

Public Sector

Want to know more about my approach? Drop me a message or get in touch adam@thattrainingguy.co.uk

Group size
1+
Daily rate
£1,000 – £1,000
Number of employees
1 to 10
Years trading
2
Has own premises
No
Apprenticeships
No
Funded Courses
No

Send an Enquiry

Tell us what you need and we’ll help you find the right fit

⚡ Free consultation - no commitment required

What happens next:

Your enquiry reaches our team, with That Training Guy on it
Personalized training recommendations
Custom pricing for your requirements
No obligation to proceed

Specialized Industries

  • Technology
  • Telecommunications
  • Healthcare
  • Financials
  • Real Estate
  • Consumer Discretionary
  • Consumer Staples
  • Industrials
  • Basic Materials
  • Energy
  • Utilities
  • Legal
  • Manufacturing
  • Media
  • Construction
  • Quantity Surveying
  • Private Education
  • Public Education
  • DEI - diversity, equity and inclusion
  • Museums & Collections
  • Sports
  • Banking
  • Consulting

Trainers

Adam Finch

CIPD, CMI, Gallup Strengths, Associate Business Mentor

12 years experienceLinkedIn
Adam Finch - Professional trainer with 12 years experience

I'm Adam, also known as That Training Guy. I work with professionals and organisations to unlock strengths, strengthen team dynamics and create environments where people perform consistently, not just individually, but collectively. I set up That Training Guy because I'm passionate about helping organisations move beyond developing individual leaders and start developing the teams those leaders rely on. With more than 15 years leading talent, learning and leadership development across organisations including Manchester Airports Group, Sofology, DFS Group and PZ Cussons, I combine practical business experience with proven development methodologies. Through a blend of strengths coaching, emotional intelligence and practical leadership insight, I help organisations build resilient, agile teams that deliver in demanding environments. My programmes focus on: - Developing clarity and confidence in decision-making - Embedding high-performance habits at both individual and team level - Strengthening trust, accountability and challenge within teams - Unlocking collective strengths to improve collaboration and results - Helping people become more effective, not just busier I design and facilitate bespoke team and leadership development programmes, delivering practical workshops and structured learning experiences that drive tangible behavioural change. Alongside this, I offer selective 1-2-1 coaching to support leaders in embedding learning and sustaining momentum. With certifications in leadership and strengths coaching, I combine proven methodologies with real organisational experience to help clients achieve sustained performance, not short-term fixes. No jargon. No off-the-shelf decks.

Specialties:
Relationship managementUnderstanding EnterpriseTransformational LeadershipServant LeadershipAuthentic LeadershipSituational LeadershipEthical Leadership+101 more
Languages:
English

Reviews

(2 reviews)
5
out of 5

Stronger Together: Teams

08 Jul, 2025In Person

5/5

His approach is straightforward, no jargon, no theory for the sake of it, just practical advice grounded in real experience. He challenges people in the right way, helps them think clearly, and focuses on what actually works day to day. Our staff have grown in confidence and capability because of it. Really grateful for the opportunity to work with a genuinely amazing person.

Technical skill / innovation5/5Helpfulness / flexibility5/5Value for money5/5Level of customisation5/5

High-Performing Teams SLT

19 Jun, 2024In Person

5/5

Adam did a lot of work with our SLT really getting us to understand our personal and collective strengths, and understanding those has been invaluable. He’s a fab motivator, listener, coach, and a super great guy, oh he can be funny at times too!! If you need to elevate yourself or your team, he’s a go to.

Technical skill / innovation5/5Helpfulness / flexibility5/5Value for money5/5Level of customisation5/5