All Course Topics

Assessing competitor strengths, weaknesses, and positioning to identify market opportunities.

Crafting a concise statement that captures the essence of the product’s positioning strategy.

Developing consistent and compelling messages that communicate the products value to the target audience.

Understanding the stages from concept to market, including design, testing, and production.

Techniques for storing, organizing, and accessing product information throughout its lifecycle.

Tools and technologies that facilitate communication and collaboration among teams and stakeholders.

Overview of key PLM software and how they are used to streamline processes and manage product data.

Case studies and strategies for implementing PLM effectively in various industries to improve efficiency and product quality.

Understanding the market landscape, customer needs, and competitor offerings.

Defining and segmenting the ideal customer profile for the product.

Crafting a compelling value proposition and key messages that resonate with the target audience.

Developing a comprehensive strategy that includes sales, marketing, and distribution tactics.