All Course Topics

Building trust and rapport with customers to foster long-term loyalty and repeat business.

Examining historical data to identify patterns and fluctuations in sales over time, crucial for forecasting and strategic planning.

Grouping customers based on behavior and demographics to tailor marketing strategies and improve customer retention.

Utilizing analytics to manage stock levels efficiently, minimizing overstock and stockouts to enhance profitability.

Evaluating the impact of promotions and discounts on sales and customer acquisition, refining marketing campaigns accordingly.

Using statistical models and machine learning to forecast future sales, aiding in proactive decision-making and resource allocation.

Study of various types of deposit accounts offered by banks, such as savings accounts, checking accounts, and certificates of deposit (CDs).

Examination of different types of loans available to retail customers, including personal loans, home loans (mortgages), and auto loans.

Strategies and techniques for building and maintaining strong relationships with retail banking customers to enhance satisfaction and loyalty.

Processes and practices employed by banks to identify, assess, and mitigate risks associated with retail banking activities and customer transactions.

Understanding of the regulatory framework governing retail banking operations, ensuring adherence to laws and regulations to protect both customers and the bank.

Different philosophical approaches guiding research (e.g., positivism, interpretivism) and their implications for methodology selection.