All Course Topics

Processing collected data using statistical tools to extract meaningful insights that can inform business decisions.

Understanding the motivations, preferences, and buying habits of consumers to better tailor products and marketing strategies.

Assessing the strengths and weaknesses of current and potential competitors to identify market opportunities and threats.

Dividing a broad consumer or business market into sub-groups based on shared characteristics for more targeted marketing efforts.

A statistical technique used to quantify the potential loss in value of a portfolio over a defined period for a given confidence interval.

A non-parametric method to estimate risk by revaluing the portfolio using historical data to simulate potential changes in market conditions.

A process that evaluates the potential impact on a portfolio from extreme market conditions and hypothetical scenarios.

A technique that uses random sampling and statistical modeling to predict the probability distribution of potential outcomes in market risk.

A systematic approach involving policies, procedures, and practices adopted by organizations to identify, measure, monitor, and control market risk.

Identifying the variables and characteristics, such as demographics, psychographics, and behavior, used to divide a market into distinct groups.

Understanding different bases of segmentation including geographic, demographic, psychographic, and behavioral, which help categorize consumers.

Exploring the steps involved in the market segmentation process, from market research and data collection to segment identification and profiling.